Content Marketing is powerful and is an excellent way for any type of business to create excitement and awareness about their business. The term content marketing is fairly obvious, but what exactly is it?
See the source and complete list here: The Top 10 Benefits of Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Based on the definition above, it is clear that any type of business can benefit from Content Marketing. And so, I decided to do some research and find excellent examples of this in practice. Rather than try to recreate these sources, I decided to share other great articles on the effective use of content marketing as a strategy.
Winning With Content Marketing: A Look at Three Success StoriesWinning With Content Marketing: A Look at Three Success Stories
What do Uber, ipsy, and Fitbit have in common? Content marketing has worked wonders for each brand's reputation and reach.
My team and I analyzed each company's approach in a recent project to examine the impact of a smart content strategy. Even if your business isn't mega successful, content marketing creates an even playing field by leveraging your potential reach. Here's what we found.
The 7 Basic Principles That Dictate Content Marketing Success
Okay, so you want to get into content marketing. I can’t blame you. Content marketing has been one of the most talked-about and buzzworthy strategies of the past decade, thanks to its practicality, high potential ROI, and relationship with other online marketing campaigns.
Content can serve as the foundation for any number of different strategies, such as SEO, social media, email marketing, and even customer service—but because of its multifaceted, interdisciplinary nature, it’s also difficult to pin down any single set of tactics that can make a content campaign successful.
How to Create A Content Marketing Strategy: A Walkthrough
In the age of social media, all businesses are publishers and what publishers need is a steady stream of great content.
That’s easier said than done.
If you’re trying to create content that will resonate with your audience on social media and separate you from all of the noise, great! You’re on the right track. But first you should establish your content marketing strategy.
The articles above are pretty comprehensive and are a good read. And reinforce the fact that Content Marketing should be deployed in your online business.
If you have a blog and are not using this simple process that improves all aspect of your business then you are making a HUGE mistake. The higher the quality, the better.
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